Intelligent Execution
Conversion Funnel Audit Service
A conversion funnel audit belongs before the redesign brief, which is often written before anyone has established where buyers leave and what they were thinking when they did.
Analytics shows the step where people drop out. It does not show the doubt, the comparison or the misread expectation that made them go.
Without that diagnosis, a large budget can be spent rebuilding pages that were working while keeping the friction that was not.
Request a Private ConversationWhen an audit is the right first step
Ahead of a redesign, a replatforming, a new agency or a sustained testing programme, a fixed-scope diagnosis protects the larger commitment.
It also suits teams that suspect a problem but cannot yet say where it sits.
Replatforming carries a particular risk: familiar friction is copied faithfully into the new build because nobody recorded that it was friction.
What the audit examines at each step
- Expectation
- Whether the page keeps the promise made by the advert, search result or email that brought the visitor.
- Comparison
- What the visitor is likely comparing the offer with, and whether the page wins that comparison.
- Uncertainty
- Questions left unanswered at the moment of commitment.
- Perceived effort
- Steps that feel harder than they are, and steps that ask for commitment before trust.
- Measurement
- Whether tracking records the steps that matter accurately, since one broken event can hide the real drop-off.
What the client receives
Findings
Each issue described with the evidence behind it.
Prioritised hypotheses
Each issue stated as a testable hypothesis, ordered by expected effect, confidence and effort.
Recommended experiments
Which hypotheses to test first and how to measure them, and which fixes are clear enough to make without a test.
Walkthrough
A session with your team to discuss the findings, open questions and next steps.
A website conversion audit service with a fixed scope
Scope and price are agreed in advance, and there is no obligation to continue afterwards. The findings are yours to use with any team.
Clients who continue can move to a conversion rate optimisation programme or consultant support. Online retailers can see how audits feed ecommerce CRO.
Questions about conversion audits
How is an audit different from a CRO programme?
An audit diagnoses and ranks problems once. A programme then tests and implements changes continuously.
Will the audit recommend a redesign?
Only where the evidence supports one. Many findings can be addressed with targeted changes, and the report says which.
Diagnose the funnel before redesigning it
Tell us what decision the audit would inform. We will confirm the scope and what evidence would be needed.
Request a Private Conversation